News Release

Headline- Nylah's Naturals Launches New Product to Combat Hair Loss in Afro Hair  

Who- Nylah's Naturals, What- New Flourish Hair Bolster Serum, Where- available for purchase on their website, When- the brand’s latest product, Why- increases hair growth, restores healthy strands and relieves dandruff 

This release is relevant to the public and target media because hair care has become popular throughout the media in the past two years. Tik tok and Instagram influencers are constantly coming out with new hair care products for consumers to buy. This brand was created to show love to those with afros or curly hair and they want to continue to release products that work well and stay true to their brand. 

Key publics are black women and people with afros or curly hair. Target media would be hair, skincare, and beauty magazines. 

“I suffer from dry scalp and the Flourish Intelligent Boost System feels so refreshing on my scalp and hair. I will continue to use it as i believe it helps.” This is a very effective quote because it explains their mission and how they want to advance the brand with this new product. This quote allows the key public to feel welcomed and acknowledged, which will convince them to buy the new product.  

I think this press release explained everything well for the key publics and target media.